The main objective of the Master’s is to guide students to develop as integrated sports management professionals and train using management tools to recognize business opportunities, establish strategies, anticipate changes, optimize resources and analyze information.

Professional skills:

Describe sports entities’ socioeconomic and legal framework to develop a strategic management model.
Recognize, negotiate and use the financial resources to manage a sports entity sustainably.
Identify indicators that allow the development of the potential of the people part of a sports company.
Design the commercial management of sports products and services through strategies and marketing plans.
Manage financial infrastructures and sports facilities.
Plan and manage sports events.
Apply the knowledge and skills learned in a professional environment in the sport management field.
Develop a Business Plan or a project related to sports management.