Marketing and Sports Management
Hi, my name is José Martín Alva Jhon.
I am a professional passionate about knowledge, the creation of meaningful experiences, and a strong vocation for service.
Throughout my academic and professional career, I have dedicated my efforts to generating a positive impact on people and the organisations I have collaborated with.
Marketing professional with an M.Sc in Sports Management at Universitat Autònoma de Barcelona. Ms. in Sports Management from Cruyff Institute and a Master’s in Marketing Management from ESIC Marketing & Business School Barcelona.
After five years of experience in banking and insurance, I founded Alta Soluciones in 2015, a company specialising in the comprehensive management of athletes.
In 2021, I spent a year in Oxford, UK. Now based in Barcelona, I have continued to grow professionally and academically.
I work as a direct contract Event Planner with the IRONMAN Group, collaborating on international projects in Spain and Italy to enhance participant experiences and strengthen brand connections. Additionally, I manage communications for the Alcántara Family Foundation’s social projects led by Thiago and Rafinha Alcántara.
As a proactive and goal-oriented professional, I bring extensive experience across marketing, sports management, international relations, event and protocol, customer experience, insurance, and banking, with additional insights into the fashion industry.
My multidisciplinary background enables me to adapt seamlessly to various challenges, offering innovative and tailored solutions.
These diverse experiences are valuable assets in fulfilling responsibilities across different roles.
I thrive in global settings and multicultural teams, excelling in interpersonal communication and maintaining a ‘can-do’ attitude.
I have a collaborative mindset, a hands-on approach, and a strategic ability to navigate challenges while managing multiple priorities simultaneously.
I firmly believe that each of us has the power to create positive change in the world, starting from where we are.
Thank you!
2023 – Present
Barcelona, Catalonia, Spain · On-site
As a Marketing communicator, my responsibility is to develop and execute an effective communication foundation strategy.
This includes managing public relations, media relations, developing content, managing social media accounts, coordinating events, and monitoring impact to ensure the organization’s mission and objectives are effectively communicated to stakeholders.
I ensure all communication efforts are engaging, relevant, and consistent with the organization’s brand and values.
2023 – Present
Barcelona, Catalonia, Spain · On-site
Expo Manager IRONMAN 70.3 Venice Italy / IRONMAN 70.3 Mallorca Spain / Ultra Trail by UTMB Andorra / IRONMAN Vitoria Spain / IRONMAN Barcelona Spain / IRONMAN Cascais Portugal.
Global partnership coordinator to manage and deliver sponsorship assets in line with their business objectives, ensuring all contractual assets are delivered to the highest standard.
Understand the contract, and develop an asset overview and service plan for each partner account.
Liaise with internal departments, including marketing, logistics, operations, and athlete Services, to ensure the smooth delivery of the partners’ rights.
International Relations – Online
2017 – Present
International public relations specialist in the football industry at Innova Sport, I have had the opportunity of contributing to a group of multinational companies with a proven track record of over ten years in managing sustainable football projects across Peru, Spain, Portugal, and the Netherlands.
My role as an International Advisor involves managing the athlete’s career and facilitating communication between stakeholders at a global level, achieving a remarkable success rate of 95% in all my assigned efforts.
2014 – Mar 2020
TAKE MY HAND is a sustainable clothing fashion brand and event planning agency.
As CEO & Art Director, I had a good time leading a team committed to creating stylish, high-quality products that were kind to the environment.
During my time with the brand, we achieved 85% penetration of our market selected, showing our independent designs and unwavering commitment to sustainability by using organic products.
We maintained a customer satisfaction rate of 95%, which was evidence of our rigorous quality process and dedication to providing exceptional customer service and time management.
Our team successfully executed a range of high-profile events, including weddings with over 500 attendees, brand launches, and cocktail parties, with a 98% customer satisfaction rate.
Under my leadership, TAKE MY HAND achieved international success, with a presence in the UK and EU markets. We established an online presence through e-commerce platforms such as ASOS marketplaces, a company with revenue growth of 18%, comprising retail sales, delivery receipts and third-party revenue. Retail sales grew to £1,119.9m (2014: £955.3m), and 9.9 million users customers on social media platforms by 2015.
Our omnichannel approach ensured customers could conveniently shop with us while maintaining a seamless experience obtaining a 28% of repurchase rate.
We prioritized supply chain management to ensure the timely delivery of products while maintaining our sustainability standards of 90% satisfaction delivery time, 72hrs national and ten days global.
Business Executive – Full time
2013
Lima, Peru · On-site
Sinfuentes Olaechea Broker Insurance with a sales volume of 1.5 million dollars and 8.5% growth by 2013.
Successfully built and maintained strong relationships with high-value clients and effective sales strategies, resulting in a 90% customer retention rate achieving and exceeding the company’s sales goals, proactively identifying potential clients assessing their insurance needs and providing them with comprehensive information on insurance products and services, offered by the company.
Consistently prepared and presented compelling insurance proposals to clients, resulting in a high rate of acceptance and an impressive 95% renewal rate, providing exceptional customer support and assistance with claims and maintaining accurate and up-to-date client information in the company’s database, increasing customer satisfaction and loyalty.
Collaborated effectively with insurance companies to ensure client needs were met and exceeded, achieving high customer satisfaction.
Proactively stay up-to-date with industry trends and regulatory changes in the insurance sector by attending seminars and conferences, achieving a 100% attendance rate.
La Positiva Seguros · Full-time
2009 – 2013
Lima, Peru · On-site
La Positiva Seguros with 2 million active users during 2009 – 2010, with a growth of 15%.
During the first stage, I worked in online channel customer service, managing 45,000 customer requests during the first 18 months with a satisfaction rate of 95%.
This achievement allowed me to be promoted and drive as a marketing and services executive the incorporation of the offline channel service platform area, incorporating retailing strategies designed to serve a flow of 3,500 clients daily in a market with a growth of 15% per year in 2010. Obtaining as results: 90% response within the first 48 hours, claims management with 85% responses within the time offered and insurance sales with 110% of the objective set during the first year.
Additionally, I was part of the ISO 9001:2000 Certification La Positiva Seguros Generales in the essential processes with an impact on the client: Attention to customer claims / SOAT (mandatory traffic accident insurance)/cars insurance/ Attention to accident claims clients’ Medical Assistance / Customer Service Attention Telemarketing Service / Telesales Service/ In-person Attention Service / Subscription Process / Issuance Process / Commercial Management.
La Positiva Seguros with 2 million active users during 2009 – 2010, with a growth of 15%. During the first stage, I worked in online channel customer service, managing 45,000 customer requests during the first 18 months with a satisfaction rate of 95%. This achievement allowed me to be promoted and drive as a marketing and services executive the incorporation of the offline channel service platform area, incorporating retailing strategies designed to serve a flow of 3,500 clients daily in a market with a growth of 15% per year in 2010. Obtaining as results: 90% response within the first 48 hours, claims management with 85% responses within the time offered and insurance sales with 110% of the objective set during the first year. Additionally, I was part of the ISO 9001:2000 Certification La Positiva Seguros Generales in the essential processes with an impact on the client: Attention to customer claims / SOAT (mandatory traffic accident insurance)/cars insurance/ Attention to accident claims clients’ Medical Assistance / Customer Service Attention Telemarketing Service / Telesales Service/ In-person Attention Service / Subscription Process / Issuance Process / Commercial Management.
2007 – 2009
Lima, Peru · On-site
BBVA Banco Continental is a commercial bank in Peru. It had credits for US$3.6 billion and deposits for US$4.1 billion by 2008
As a personal baking executive, my primary duty was:
Category A: Office.
Customer service: Providing excellent attention and being the first point of contact with the clients. This includes greeting customers, answering questions, resolving issues, and providing information about the bank’s products and services, with a 95% of satisfaction rate.
Accurate and efficient cash handling: 90% time management rate, handling cash accurately and efficiently, ensuring that transactions are processed quickly and correctly. This includes taking cash deposits, withdrawals, and transfers, managing the teller cash drawer and balancing the cash at the end of each day 1.5 million dollars daily. Deposits increased by 22.7% and represented 61.3% of the total assets. This increase in public deposits led to a growth in the bank’s liabilities, which amounted to USD 10,000 million as of December 31, 2008.
Sales products promote the bank’s products and services, such as opening new accounts and selling financial products. This requires understanding the bank’s offerings and effectively communicating their benefits to customers, with 90% of objectives achieved.
Compliance: ensuring that all transactions comply with banking regulations and policies. This includes verifying customer identification, completing the required documentation, following the bank’s security procedures and record-keeping all transactions and activities, balancing the cash drawer at the end of each day and completing necessary documentation—98% score of policies and regulations.