Enhance the knowledge of the international environment from a marketing and strategic perspective: Leveraging the accumulated experience of HEC at the practical level Focusing on a multicultural approach from another location, attending seminars and lecturers, facing business cases exchanging and sharing critical thinking.

Lune Rouge visit/ Expo Entrepreneur visit/ Marketing 2035 seminar/ AdHoc Recherche visit/ PHD Media visit/ Marketing in the Era of Global change seminar/ Hydro Québec visit/ Behaviour interactive – Marketing video games seminar/ Art and Culture Marketing seminar/ Lion Electric visit/ Bombardier – International marketing of aircraft.