The Master in Marketing Management offered by ESIC is an innovative and highly engaging programme in the field of International Business.

The MIM aims to comprehensively understand the essential processes and considerations in evaluating, managing and implementing marketing strategies. Moreover, it enhances the ability to tackle complex challenges in an increasingly globalised environment.

The curriculum includes courses in Innovation/ Critical thinking/ Conscious leadership/ Persuasive communication/ Business ethics & sustainability/ Business strategy/ Digital Metamorphosis/ Market Research/ Strategic Marketing/ Finance/ Economics/ Consumer behaviour/ Marketing mix/ Commercial management/ Marketing & sales planning/ Brand management/ Omnichannel.

The Master in Marketing Management offered by ESIC is an innovative and highly engaging programme in the field of International Business. The MIM aims to comprehensively understand the essential processes and considerations in evaluating, managing and implementing marketing strategies. Moreover, it enhances the ability to tackle complex challenges in an increasingly globalized environment. The curriculum includes courses in Innovation/ Critical thinking/ Conscious leadership/ Persuasive communication/ Business ethics & sustainability/ Business strategy/ Digital Metamorphosis/ Market Research/ Strategic Marketing/ Finance/ Economics/ Consumer behaviour/ Marketing mix/ Commercial management/ Marketing & sales planning/ Brand management/ Omnichannel.